iOS Developers Embracing Alternative Mobile Platforms, Shying Away From Mac

piper jaffray wwdc11 dev survey
Fortune reports on a new survey conducted by Piper Jaffray analyst Gene Munster at Apple's Worldwide Developers Conference last week in which he surveyed a number of developer attendees to gain an understanding of their development interests. Interestingly, nearly half of the 45 developers surveyed reported that they are also developing for Android, while only a third revealed that they are developing BlackBerry applications.

Only 7% of surveyed developers reported that they are also developing for OS X, indicating that Apple's new Mac App Store and integrated Xcode development tools still have a significant market on the OS X side that remains untapped. A full 93% of iPhone developers unsurprisingly reported also developing for iPad, tapping into the rapidly-growing tablet market as a natural extension of their iPhone and iPod touch businesses.

While the developers unsurprisingly (given their attendance at WWDC) unanimously chose iOS as the platform that is easiest for development and best for monetization, only approximately half of the developers regarded iOS as having the highest growth potential. Even among these dedicated iOS developers, 40% of respondents cited Android as having the highest potential for future growth.

Munster attempts to compare his results to a similar survey of 20 developers conducted at WWDC 2008, but with only a handful of results from that earlier survey providing little detail and the wholesale changes in iOS and the smartphone industry since that time, it is difficult to make comparisons. For example, iOS developer interest in the Mac platform appears to have plummeted from 50% to 7% over the past three years, but it is important to remember the context of 2008 when Apple was just launching the App Store and iOS developers were commonly Mac developers who had begun dabbling in iOS applications. The reverse is now true, with over 400,000 iOS applications available and a number of developers finding that iOS development is a sustainable business on its own.

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 26 Feature

Apple Seeds Revised iOS 26 Developer Beta to Fix Battery Issue

Friday June 13, 2025 10:15 am PDT by
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta. Registered developers can download the new beta software through the Settings app on each device. The revised beta addresses an...
Mac Studio Feature

Apple Begins Selling Refurbished Mac Studio With M4 Max and M3 Ultra Chips at a Discount

Thursday June 12, 2025 10:14 am PDT by
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March. As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
m4 macbook air pink

Apple Now Selling Refurbished M4 MacBook Air Models

Friday June 13, 2025 3:34 pm PDT by
Apple today added M4 MacBook Air models to its refurbished store in the United States, making the latest MacBook Air devices available at a discounted price for the first time since they launched earlier this year. Both 13-inch and 15-inch MacBook Air models are available, with Apple offering multiple capacities and configurations. The refurbished devices are discounted by approximately 15...

Top Rated Comments

zioxide Avatar
183 months ago
This is a crap survey. Only 20 people in 2007 and 45 people this year? Thats a TINY sample size.. not even big enough to make these statistics significant.
Score: 42 Votes (Like | Disagree)
rhett7660 Avatar
183 months ago
This is a crap survey. Only 20 people in 2007 and 45 people this year? Thats a TINY sample size.. not even big enough to make these statistics significant.

I couldn't agree more. How many apps are out there and they only polled 45 people. Give me a freaking break.
Score: 8 Votes (Like | Disagree)
twochoicestom Avatar
183 months ago
If I'd have written a statistical analysis like this for my dissertation. I'd be out on my arse right now.

Misleading headline based on a ***** survey.
Score: 7 Votes (Like | Disagree)
pitouthestar Avatar
183 months ago
This is a crap survey. Only 20 people in 2007 and 45 people this year? Thats a TINY sample size.. not even big enough to make these statistics significant.

Exactly.

I can't believe that serious sites like Fortune publish such crap from Gene Munster.

A 20 or 45 people sample does not mean ANYTHING. But what is even stupider is using percentages on a sample inferior to 100.

Gene Munster, maybe you should look for another job.
Score: 7 Votes (Like | Disagree)
kalsta Avatar
183 months ago
I'm pro-Macintosh .. hello?
Hello. :)

Apple is pretty decent at making sucessful products, but it doesn't make a lot of them. The Macintosh, the iPod and the iOS are the only successful Apple products. Everything else, every single thing made by Apple has been a failure. Even while Steve Jobs has been at the helm. Both times.
Forgive me, but that did sound a lot like a religious anti-Apple statement. You know, I could say that the Beatles didn't have a lot of successful products — only some songs, and everything else (the films, Apple Records, whatever) was a failure. There may be some truth in that, but my choice of words would be a pretty blatant misrepresentation of the band's success and influence. Wouldn't you agree?
Score: 6 Votes (Like | Disagree)
Consultant Avatar
183 months ago
Wrong interpretation.

Higher iOS developer ratio doesn't mean they are "Shying Away From Mac"

Example

3 iOS dev
1 mac dev
25% mac developer

With an increase in both developer count it could be like this:

95 ios dev
5 mac dev
5% mac developer

Omg Mac is doomed. In reality, the ratio between the two don't tell anything.
Score: 6 Votes (Like | Disagree)